City of Miami Beach and Coca Cola present Fire on the Fourth

July 4, 2012. 12:00 – 9:00 p.m.

Things are heating up this Fourth of July in Miami. The City of Miami Beach announced a 10-year agreement with The Coca-Cola Company to serve as the presenting sponsor of its Independence Day celebration, “Coca-Cola Presents Fire on the Fourth Brought to You by Miami Beach and Classical South.” The Fire on the Fourth celebration, located at 8th Street and Ocean Drive, includes live performances from Fred Thomas, South Florida Symphony Orchestra Quartet and DJ Maximus3000. The festivities on July 4 begin at noon and conclude with fireworks at 9 p.m.

Free shuttles from North Beach to South Beach begin at 5:00 p.m. and run continuously until 8:30 p.m. The buses leave from 72 Street and Collins Avenue and 81 Street and Collins Avenue and disembark and 11 Street and Washington Avenue to the North Beach stops between 10 p.m. to 11 p.m. The public is encouraged to bring a beach chair or towel. Glass containers and alcoholic beverages are not permitted.

“Miami Beach and Coca-Cola both have the ability to bring together family and friends,” said City of Miami Beach Mayor Matti Herrera Bower. “This free event offers Miami Beach residents and South Florida visitors an opportunity to enjoy Miami Beach and Coca-Cola, celebrate Independence Day and spend time with loved ones.” 

In March, the City of Miami Beach announced a 10-year sponsorship agreement with Coca-Cola to serve as the city’s exclusive beverage provider. The agreement also secures Coca-Cola’s support for recycling initiatives in Miami Beach. “Coca-Cola has been a part of the South Florida community for more than 70 years. Sponsoring such an important event for the City of Miami Beach demonstrates our commitment to the area’s residents and visitors,” said Humberto Garcia-Sjogrim, Coca-Cola Refreshments Vice President of Sales for South Florida.

City of Miami Beach

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