Arts Marketing

How Artists Can Use Storytelling and Why It Works

These two words sum up the power of storytelling and explain why it works—human interest. There are two more words in the form of a question that the best communicators use. So what? When you veer into dry facts, it’s over. Plain facts are boring. You instinctively know you can’t bore people into giving you their attention, much less buy art from … +

Arts Marketing

The Definitive Guide to Email Marketing for Artists in 2021

Email marketing for artists is the high-powered digital equivalent of direct mail sent through the post office. Marketers use it to deepen relationships with prospective buyers and to promote and sell them products and services. Because email marketing performs so well, it is the most effective and widely used tool in a digital marketer’s toolbox. It works with and improves social media, … +

Arts Marketing

How Instagram’s Touch Makes Warm Marketing Work for Artists

Forming warm market relationships creates new connections, enhances recognition, and encourages sales. You create a virtuous cycle of perception, trust, and excitement that increases sales when you use your experience to inform your art marketing skillsets. Some artists and creatives are using Instagram to establish relations and find buyers. Warm Marketing for Artists Is a Timeless Way to Sell Art Nothing happens … +