The Miami Arts Marketing Project (MAMP) is a collaborative high impact series that provides an entry into the latest trends in arts marketing, innovation
and exploration of new partnerships and audiences. This cross industry gathering of the creative economy continues into Spring.
Last month, marketing and social media individuals from arts organization gathered at the Arsht to partake in sessions, where they received tips on
e-mail marketing, Facebook and Google.
By rotating around three different tables, they were able to meet one-on-one with experts in each area. Featured table facilitators included folks
such as Jonathan Sotsky of The Knight Foundation, Chris Sopher of The New Tropic, Fernando Olalla of the Arsht Center, Jessica Hodder
of The New World Symphony, Linnea Rae Edorsson of What!, a marketing and campaign strategy company, and Amanda Abella, a millennial business coach
and online marketing expert.
Participants at MAMP Lab on February 28 at the Adrienne Arsht Center for the
They discussed and gave tips on creating a welcome mat on a website and utilizing the right WordPress Plug-In to create it; finding the right e-mail
marketing program like Infusion Net, which does list clean up every three months; and the various tools available on Facebook. Those include learning
about Human Center Design to get to know your audience, using the People Tag to gather audience information, and Facebook Pixel to track how people
are engaging with your website. Also, how to create content that is shareable as a way of creating ambassadors to share your work.
At the next MAMP Lab session “Digital Assets Accelerator” on March 28, local experts from various industries will lead one-on-one sessions on what
works with regards to a digital strategy. They’ll provide tools for participants to create effective strategies to elevate their operations as
well as their impact.
The final Miami Arts Marketing Project Series event is Meet the Media on April 25, where local media leaders and influencers teach how to leverage
content to attract media and lead interactive pitch-sessions. The event is moderated by Suzette Espinosa of the Arsht Center leading a panel of
media experts from The New Tropic, Indulge Magazine, Brustman Carrino PR, Blogger Union, Miami New Times and The Miami Herald.
Find information on these two final presentations in the series at https://mamp2017.splashthat.com/