William Anthony Colón Román, better known as Willie Colón, is a Nuyorican salsa musician and social activist. Bronx-born of Puerto Rican grandparents, as musician, composer, arranger, singer, and trombonist, as well as producer and director, Colón still holds the all time record for sales, he has created 40 productions that have sold more than thirty million records worldwide. His Asalto Navideño and his collaboration with Ruben Blades, “Siembra”, are the biggest selling album of all time for this genre.
2015 Billboard Magazine named Willie Colón one of the 30 most influential Latin Artists of All Time.
His collaboration with Hector LaVoe was the milestone that spread this fusion of tropical/urban music throughout Latin America. He is a strong catalog sale artist, whose songs are included in almost every Salsa artist’s repertoire.