Brooklyn-based artist Rina Dweck presents Project Face

From December 5 through 9, 2012.

Join emerging artist Rina Dweck from December 5th through 9th, for her Miami Art Week debut at a Breakwater Hotel pop up gallery (940 Ocean Drive), and outdoor exhibition space at Espanola Way (1444 Drexel). The Brooklyn based artist presents Project Face, a yearlong social media exercise in which she diligently shot 365 self-portraits for her Facebook page. Her body of photographs ranges from the macabre to the testimonial, reflecting her fascination with pop culture, voyeurism, media, and classical portraiture. All works are available for purchase at and Dweck may be contacted for a private viewing in Miami.

Paralleling our cultural changeover into the technological age, Dweck exclusively used her iPhone to photograph, manipulate, and deliver her self-portraits for Project Face. Staying true to her cyber medium, Dweck launched her yearlong project in May of 2011 on Facebook, where she posted a new profile picture each day and viewers could tour her virtual gallery and fan page. The instantaneous responses to her daily postings guided Dweck’s evolution as an artist throughout the course of the project.

A painter and makeup artist, Dweck’s usage of one canvas, her own face, reveals the way in which one artist can create a narrative through disguise. Through the application of makeup, outlandish fashion, and the usage of props, Dweck conjures up scenarios rife with allusions from history and pop-culture. Recalled are details from the artist’s life and her cultural surroundings: music videos of the 1980’s, glossy magazine shoots, fabric patterns, and symbols of Jewish culture. Her works stand alone as individual self-portraits, but come together most fully as a whole, confronting the viewer with the intricate, almost meticulous, nature of both a daily and a yearlong process.

Dweck describes Project Face as a journey in personal self-education, and an examination of what goes into documenting a day-in-the-life combining costume and technology. Throughout the course of the May 2011-May 2012 project, excited fans visited her page to see the new face of the day. Now complete, her works exist both on her homepage and as physical pieces. Her work is at once interactive, inviting viewers to explore the constantly changing landscape of both her Facebook page and her face. As such, Dweck makes it clear that the borders between art in real life and art in social media are simultaneously open and interchangeable.

Rina Dweck

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