Primary Projects presents Raneytown

Opening reception: December 6, 2012, 7:00 – 10:00 p.m.
From December 6 through 9, 2012.

Primary Projects presents Raneytown, a transformative and joyful show by Miami native, New York-based artist Rebeca Raney. With a world depicted in more than 250 ink and gouache drawings and works on panel, present in the artist’s playful imagery of hybrid animals, flora and fantastical people is the compelling wish for her two-dimensional drawings to come to life. Raney’s earnest conviction that the characters which inhabit her drawings must exist “in the flesh” has yielded a populace of sculptures that cavort, take baths, and suspend from the ceiling in booby-traps of their own making. A looming 10-foot “Plant Person” will preside over the havoc.

In a special collaboration with Madewell, Raney’s imagery will also debut in a limited edition fashion collection at Primary Projects, and at Madewell stores in Miami, New York and Los Angeles. Raney’s signature backwards-facing llamas and intricate floral elements provide the inspiration for a luxurious cashmere sweater, pendant necklace, silk top, scarf and custom leather transport tote. Dubbed “Boutique by Raneytown,” the gallery’s pop-up will feature the complete Rebeca Raney x Madewell collection, along with treasures including bronze figurines, hand-painted paper rocks, letterpress stationary and more, ranging from $20 – $900.

The vintage-meets-modern influence of the line draws from Madewell’s historic roots as a workwear company. In addition to denim, a full range of downtown-cool clothing and accessories is also on offer. Each Madewell piece has an easy-going feel and is designed to pare back to denim to create an individual, inspired look. Madewell tries to set each store apart from the others by gearing the props, styling, art and even furniture to the history of the building or town that we are in.

Primary Projects Gallery                   
4141 NE 2nd Avenue, Suite 104                   
Miami, FL 33137      

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